The eCommerce Toolbox: Expert Perspectives
Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your eCommerce operations and reveal the best strategies to develop your site’s success. The eCommerce Toolbox: Expert Perspectives is the ideal podcast for eCommerce experts, and your guide to uplevelling your work. Every fortnight, we dive headfirst into the realm of optimizing and perfecting eCommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel eCommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your eCommerce business to the next level.
eCommerce Expert Nate Kennedy of Horizon Hobby: How to Balance Customer Loyalty and Acquisition
February 21, 2024 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Nate Kennedy, VP of Customer Experience at Horizon Hobby. Together, they explore how insightful eCommerce analytics are, why loyalty programs are a worthy investment, and whether it’s worth spending your way into a market.
Product Expert Dhruv Mehrotra: AI is Here to Enhance Human Judgement, Not Replace It
February 14, 2024 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Dhruv Mehrotra, former Vice President of Product Management at Wish. Together, they discuss how Generative AI is disrupting operational processes and how to integrate it into your workflow.
eCommerce Expert Taylor Becker of Polar Electro Oy: Sales is a Symptom, Track Other Metrics
February 7, 2024 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach. Together, they discuss how to transition a company from a traditional sales mindset to an eCommerce mindset, why customer experience is so important, and how challenging the misconceptions around eCommerce are for leaders in the space.
eCommerce Expert Rigel St. Pierre of Mejuri: Fitting Emerging Technologies Into Your Business Roadmap
January 31, 2024 • 19 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Rigel St. Pierre, Director of Engineering at Mejuri. Together, they discuss fitting emerging technologies into a business roadmap, whether to outsource engineering, and how to protect consumer data in the age of AI.
eCommerce Expert Susie Benson of Fitbit: Balancing Data Capture and Privacy Legislations
January 24, 2024 • 15 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Susie Benson, Head of eCommerce EMEA at Fitbit. Together, they delve into the intricate balance of capturing quality user data and optimizing your offerings while complying with privacy legislation.
eCommerce Expert James Connell of Carbon Balance: How to Balance Profitability and Sustainability
January 10, 2024 • 23 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by James Connell, Co-Founder and Chief Marketing Officer at Carbon Balance & eCommerce Consultant. Together, they delve into how the 2002 Olympics kick-started the growth of Canadian brand Roots, the evolution of omni-channel over the past two decades, and how to balance eCommerce profitability with sustainability measures.
eCommerce Expert Ksenia Rodionova of Yum! Brands: Transitioning a Business From Offline to Online
January 3, 2024 • 17 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ksenia Rodionova, Head of eCommerce at Yum! Brands. Together, they delve into strategies and considerations when moving companies from offline to online.
eCommerce Expert P.J. Worsfold: How to Personalize eCommerce Experiences in 2024
December 20, 2023 • 18 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, Livestock Canada, and size? Canada. Together, they delve into the digital transformation shifts P.J. has witnessed firsthand, the importance and potential impact of personalization measures, and AI’s future impact on the eCommerce industry.
eCommerce Expert Jim Parris: Understanding How to Approach Bugs and Instability
December 13, 2023 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jim Parris, an eCommerce Architect. Together, they discuss what being an eCommerce architect is like, explore making technology decisions that impact customers, how to approach bugs and instability, and how to navigate cross-functional decision-making.
eCommerce Visionary Jordan Baines of Inkbox: Mastering AI, Navigating eCommerce Trends & Driving Sustainable Growth
December 6, 2023 • 19 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jordan Baines, Vice President of eCommerce and Digital Marketing at Inkbox, to discuss the future of eCommerce. Together they explore the integration of AI, preparing for the busy Q4 period, inventory strategy, and the balance between in-house development and third-party vendors.
eCommerce Expert Ben Stendahl of Peloton Interactive: Can AI and ML Create Personalized Experiences?
November 29, 2023 • 19 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ben Standahl, Former Director of Engineering at Peloton Interactive, to discuss the brand’s approach to eCommerce. Join them as they delve into the importance of well-functioning websites for considered purchases, including how to explain abandoned carts and user sessions; highlight the challenges of utilizing AI and ML today; and dip into the potential of new technologies to aid in the brand’s current focus on improving customer experience across platforms.
eCommerce Expert Kelli Reeves of Floor & Decor: How to Navigate B2B Customer Experiences
November 15, 2023 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Kelli Reeves, Senior eCommerce Program Manager at Floor & Decor, to discuss the difference between B2B and B2C eCommerce. Together they explore the differing customer expectations and experiences, examine the future of B2B eCommerce, and delve into how Noibu has been helping Kelli’s team to serve both B2B and B2C customers.
eCommerce Expert Alizée Dard Belmont of Richemont: Optimizing Luxury Online Retail for a Global Audience
November 1, 2023 • 18 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Alizée Dard Belmont, Senior Manager of eCommerce and Innovation at Richemont, to discuss crafting seamless customer experiences at the global scale. Together, they explore Alizée’s diverse background, highlighting her transition from brand level to group level and how that influenced her approach to eCommerce before examining the importance of data and the utility of AI in understanding consumer behavior.
eCommerce Expert Lisa Camm of Fortnum and Mason: The Role of Technology in Day-to-Day Operations
October 18, 2023 • 18 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Lisa Camm, Head of Digital Transformation at Fortnum & Mason, to discuss the challenges in digital transformation and the importance of addressing production-level bugs. Discover how Fortnum and Mason is leveraging AI while maintaining a personal touch, and the processes and challenges of migration and modernization of the tech stack at legacy companies.
eCommerce Expert Natalia Walicki of Cazoo: How to Balance Data with Customer Insight
October 4, 2023 • 21 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Natalia Walicki, former eCommerce Product and UX Director at Cazoo. Together they discuss her experience with Cazoo, delving into their unique approach to growth, what it means to be customer obsessed, balancing data driven insights with customer insights, and how to approach technical bugs and instability.
eCommerce Expert Jared Poole of Bass Pro Shops: How DevOps Can Transform the Customer Experience
September 20, 2023 • 21 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jared Poole, Solutions Delivery Manager at Bass Pro Shops. Together they delve into the role DevOps plays in the customer journey, leveraging automation to avoid bugs and instability, the pros and cons of the current hype around AI and why we need to take a step back from analytics to keep shopping relevant.
eCommerce Expert Edmond Georges: A Pandemic Launch to Eight Figure Revenue: The Hobbiesville Journey
September 6, 2023 • 23 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Edmond Georges, President, CTO, and Co-Founder of Hobbiesville. Together they discuss Edmond’s experience growing Hobbiesville, a company that started out as solely eCommerce before venturing into bricks-and-mortar stores. Learn about how they have achieved eight figure revenue in just three years, their focus on customer experience, and how they plan to uplevel the business in the coming years.
eCommerce Expert Matt Ezyk of Pet Supermarket: Transitioning from Brick-and-Mortar to Omnichannel
August 23, 2023 • 22 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matt Ezyk, Director of eCommerce at Pet Supermarket, to discuss Pet Supermarket’s journey from bricks-and-mortar to omni-channel. Discover how combining in-store experiences with digital channels can enhance the customer journey, leading to loyal, lifetime customers.
eCommerce Expert Matthew Lawson of Ribble Cycles: Balancing Tradition and Innovation in eCommerce
August 9, 2023 • 28 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles, to unveil his strategies on how legacy brands can effectively drive digital performance, the importance of staying true to your brand's core values, and top trends that can help you deliver sustainably to your KPIs.
eCommerce Expert John Merris of Solo Brands: Treat Your Customer Like Your Mom!
July 26, 2023 • 27 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by John Merris, CEO and Director of Solo Brands, to discuss why you should treat your customers like your mom, how you can keep track of customer happiness through referral and repeat purchase rates, and how to decide what aspects of your business should be outsourced.
The eCommerce Toolbox: Expert Perspectives Trailer
July 3, 2023 • < 1 MIN
Join co-founders Kailin, Filip, and our acclaimed guests as we unravel the secrets behind supercharging your eCommerce operations and reveal the best strategies to develop your site’s success. The eCommerce Toolbox: Expert Perspectives is the ideal podcast for eCommerce experts, and your guide to uplevelling your work.