The E-commerce Toolbox: Expert Perspectives
Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your e-commerce operations and reveal the best strategies to develop your site’s success. The E-commerce Toolbox: Expert Perspectives is the ideal podcast for e-commerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting e-commerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel e-commerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your e-commerce business to the next level.
E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
May 15, 2024 • 20 MIN
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose. Together, they explore how the luxury fashion brand maintains competitive advantage in the current fashion market, measure the right KPIs, personalize experiences, and leverage social commerce and influencer marketing.
E-commerce Expert April Sabral of Retailu: Fostering a Positive Leadership Culture in E-commerce
May 9, 2024 • 23 MIN
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by April Sabral, CEO at April Sabral Leadership and Founder at Retailu. Together, they explore the evolving leadership landscape in retail, emphasizing the importance of mindset training and development for retail leaders, and their role towards embracing technological advancements. She also highlights strategies for fostering engagement, retaining talent, and avoiding common hiring mistakes in the rapidly changing retail industry.
E-commerce Expert Christopher Cowger of Dell: Balancing Hyper-Personalization with Customer Trust
May 1, 2024 • 22 MIN
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity.
E-commerce Expert Adrien Levinger of FAV Solution: Mitigating Data Loss and Friction During Migration
April 24, 2024 • 20 MIN
In this episode of the E-commerce Toolbox podcast, Kailin interviews Adrien Levinger, CEO of FAV Solution, a leader in Shopify implementations. They discuss the importance of choosing the right CMS for your e-commerce business, how you can prepare for the discrepancies that come with a big migration, and what expectations you should have about how smoothly that process can be. Adrien provides valuable insights and advice for brands looking to optimize their websites and make informed decisions. Tune in to gain expert perspectives and strategies for success in the e-commerce industry.
E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies
April 17, 2024 • 24 MIN
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing. Together, they explore the evolution of e-commerce, highlighting how COVID-19 and AI have fast-tracked its evolution and shifted strategies towards being mobile-first, as well as how to drive conversion and balance profitability with competitive pricing.
E-commerce Expert Nabil Malouli of DHL: How to Master Supply Chain and Customer Satisfaction
April 10, 2024 • 22 MIN
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Nabil Malouli, SVP of Global E-commerce and Returns at DHL. Together, they dive into the critical role of supply-chain excellence in mid-market success, how profitability and streamlining returns are crucial for sustainable growth in E-commerce, and how D2C brands can scale success through customer satisfaction and efficient operations.
E-commerce Expert Sharon Gai: How Brands Across the World Use AI
March 27, 2024 • 21 MIN
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Keynote Speaker Sharon Gai. Together, they explore how eCommerce differs across the World, drawing on Sharon’s experience working in China and the Western world, as well as how AI can be implemented to streamline processes and bridge cultures.
E-commerce Expert Mathew Vermilyer of At Home Group: Avoiding Analysis Paralysis When Making Data-Driven Decisions
March 20, 2024 • 18 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Mathew Vermilyer, Senior Director of eCommerce Analytics and Optimization at the At Home Group. Together, they dig into data-driven decision making, including how to avoid analysis paralysis and how it can be used to increase conversion rates
E-commerce Expert Jorge Ramirez of Joma Sport: The When, Why, and How of eCommerce Replatforming
March 13, 2024 • 19 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jorge Ramirez, former Global Head of eCommerce and Digital Marketing at Joma Sport. Together, they delve into the topic of replatforming in eCommerce, including when, why, and how to replatform for effective business growth, how to choose the perfect platform for your business, and key factors to consider when optimizing customer experience.
E-commerce Expert Alexander Khan of Stott and May: How to Build a Winning eCommerce Team
March 6, 2024 • 26 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Alexander Khan, Head of eCommerce Technology Practice at Stott and May. Together, they explore strategies for building a team ready to take on the challenges of transforming and maintaining a thriving eCommerce practice in today’s marketplace.
Understanding E-commerce Customer Satisfaction KPIs with Luis Gerardo Torres of Specialized Bicycles
February 28, 2024 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Luis Gerardo Torres, head of eCommerce operations at Specialized Bicycles in Europe. Listen in to learn how Luis’ diverse and winding career path has given him a unique perspective on different eCommerce markets around the world. Discover, too, how his own understanding of how to understand revenue has changed, as he grew to appreciate the peculiarities of eCommerce, data collection and customer satisfaction.
E-commerce Expert Nate Kennedy of Horizon Hobby: How to Balance Customer Loyalty and Acquisition
February 21, 2024 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Nate Kennedy, VP of Customer Experience at Horizon Hobby. Together, they explore how insightful eCommerce analytics are, why loyalty programs are a worthy investment, and whether it’s worth spending your way into a market.
Product Expert Dhruv Mehrotra: AI is Here to Enhance Human Judgement, Not Replace It
February 14, 2024 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Dhruv Mehrotra, former Vice President of Product Management at Wish. Together, they discuss how Generative AI is disrupting operational processes and how to integrate it into your workflow.
E-commerce Expert Taylor Becker of Polar Electro Oy: Sales is a Symptom, Track Other Metrics
February 7, 2024 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach. Together, they discuss how to transition a company from a traditional sales mindset to an eCommerce mindset, why customer experience is so important, and how challenging the misconceptions around eCommerce are for leaders in the space.
E-commerce Expert Rigel St. Pierre of Mejuri: Fitting Emerging Technologies Into Your Business Roadmap
January 31, 2024 • 19 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Rigel St. Pierre, Director of Engineering at Mejuri. Together, they discuss fitting emerging technologies into a business roadmap, whether to outsource engineering, and how to protect consumer data in the age of AI.
E-commerce Expert Susie Benson of Fitbit: Balancing Data Capture and Privacy Legislations
January 24, 2024 • 15 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Susie Benson, Head of eCommerce EMEA at Fitbit. Together, they delve into the intricate balance of capturing quality user data and optimizing your offerings while complying with privacy legislation.
E-commerce Expert James Connell of Carbon Balance: How to Balance Profitability and Sustainability
January 10, 2024 • 23 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by James Connell, Co-Founder and Chief Marketing Officer at Carbon Balance & eCommerce Consultant. Together, they delve into how the 2002 Olympics kick-started the growth of Canadian brand Roots, the evolution of omni-channel over the past two decades, and how to balance eCommerce profitability with sustainability measures.
E-commerce Expert Ksenia Rodionova of Yum! Brands: Transitioning a Business From Offline to Online
January 3, 2024 • 17 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ksenia Rodionova, Head of eCommerce at Yum! Brands. Together, they delve into strategies and considerations when moving companies from offline to online.
E-commerce Expert P.J. Worsfold: How to Personalize eCommerce Experiences in 2024
December 20, 2023 • 18 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, Livestock Canada, and size? Canada. Together, they delve into the digital transformation shifts P.J. has witnessed firsthand, the importance and potential impact of personalization measures, and AI’s future impact on the eCommerce industry.
E-commerce Expert Jim Parris: Understanding How to Approach Bugs and Instability
December 13, 2023 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jim Parris, an eCommerce Architect. Together, they discuss what being an eCommerce architect is like, explore making technology decisions that impact customers, how to approach bugs and instability, and how to navigate cross-functional decision-making.
E-commerce Visionary Jordan Baines of Inkbox: Mastering AI, Navigating eCommerce Trends & Driving Sustainable Growth
December 6, 2023 • 19 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jordan Baines, Vice President of eCommerce and Digital Marketing at Inkbox, to discuss the future of eCommerce. Together they explore the integration of AI, preparing for the busy Q4 period, inventory strategy, and the balance between in-house development and third-party vendors.
E-commerce Expert Ben Stendahl of Peloton Interactive: Can AI and ML Create Personalized Experiences?
November 29, 2023 • 19 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ben Standahl, Former Director of Engineering at Peloton Interactive, to discuss the brand’s approach to eCommerce. Join them as they delve into the importance of well-functioning websites for considered purchases, including how to explain abandoned carts and user sessions; highlight the challenges of utilizing AI and ML today; and dip into the potential of new technologies to aid in the brand’s current focus on improving customer experience across platforms.
E-commerce Expert Kelli Reeves of Floor & Decor: How to Navigate B2B Customer Experiences
November 15, 2023 • 20 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Kelli Reeves, Senior eCommerce Program Manager at Floor & Decor, to discuss the difference between B2B and B2C eCommerce. Together they explore the differing customer expectations and experiences, examine the future of B2B eCommerce, and delve into how Noibu has been helping Kelli’s team to serve both B2B and B2C customers.
E-commerce Expert Alizée Dard Belmont of Richemont: Optimizing Luxury Online Retail for a Global Audience
November 1, 2023 • 18 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Alizée Dard Belmont, Senior Manager of eCommerce and Innovation at Richemont, to discuss crafting seamless customer experiences at the global scale. Together, they explore Alizée’s diverse background, highlighting her transition from brand level to group level and how that influenced her approach to eCommerce before examining the importance of data and the utility of AI in understanding consumer behavior.
E-commerce Expert Lisa Camm of Fortnum and Mason: The Role of Technology in Day-to-Day Operations
October 18, 2023 • 18 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Lisa Camm, Head of Digital Transformation at Fortnum & Mason, to discuss the challenges in digital transformation and the importance of addressing production-level bugs. Discover how Fortnum and Mason is leveraging AI while maintaining a personal touch, and the processes and challenges of migration and modernization of the tech stack at legacy companies.
E-commerce Expert Natalia Walicki of Cazoo: How to Balance Data with Customer Insight
October 4, 2023 • 21 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Natalia Walicki, former eCommerce Product and UX Director at Cazoo. Together they discuss her experience with Cazoo, delving into their unique approach to growth, what it means to be customer obsessed, balancing data driven insights with customer insights, and how to approach technical bugs and instability.
E-commerce Expert Jared Poole of Bass Pro Shops: How DevOps Can Transform the Customer Experience
September 20, 2023 • 21 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jared Poole, Solutions Delivery Manager at Bass Pro Shops. Together they delve into the role DevOps plays in the customer journey, leveraging automation to avoid bugs and instability, the pros and cons of the current hype around AI and why we need to take a step back from analytics to keep shopping relevant.
E-commerce Expert Edmond Georges: A Pandemic Launch to Eight Figure Revenue: The Hobbiesville Journey
September 6, 2023 • 23 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Edmond Georges, President, CTO, and Co-Founder of Hobbiesville. Together they discuss Edmond’s experience growing Hobbiesville, a company that started out as solely eCommerce before venturing into bricks-and-mortar stores. Learn about how they have achieved eight figure revenue in just three years, their focus on customer experience, and how they plan to uplevel the business in the coming years.
E-commerce Expert Matt Ezyk of Pet Supermarket: Transitioning from Brick-and-Mortar to Omnichannel
August 23, 2023 • 22 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matt Ezyk, Director of eCommerce at Pet Supermarket, to discuss Pet Supermarket’s journey from bricks-and-mortar to omni-channel. Discover how combining in-store experiences with digital channels can enhance the customer journey, leading to loyal, lifetime customers.
E-commerce Expert Matthew Lawson of Ribble Cycles: Balancing Tradition and Innovation in eCommerce
August 9, 2023 • 28 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles, to unveil his strategies on how legacy brands can effectively drive digital performance, the importance of staying true to your brand's core values, and top trends that can help you deliver sustainably to your KPIs.
E-commerce Expert John Merris of Solo Brands: Treat Your Customer Like Your Mom!
July 26, 2023 • 27 MIN
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by John Merris, CEO and Director of Solo Brands, to discuss why you should treat your customers like your mom, how you can keep track of customer happiness through referral and repeat purchase rates, and how to decide what aspects of your business should be outsourced.
The E-commerce Toolbox: Expert Perspectives Trailer
July 3, 2023 • < 1 MIN
Join co-founders Kailin, Filip, and our acclaimed guests as we unravel the secrets behind supercharging your eCommerce operations and reveal the best strategies to develop your site’s success. The eCommerce Toolbox: Expert Perspectives is the ideal podcast for eCommerce experts, and your guide to uplevelling your work.