E-commerce Expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel Conversion Rates
August 14, 2024
Join Kailin Noivo as he sits down with Nicholas Greatrex, Chief Marketing Officer at TFG Brands London. Together, they explore how to monitor conversion across multiple brand and geographic channels, the happy medium of personalized experiences, and whether loyalty programs are worthwhile.
In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore
- How to monitor conversion across multiple brand and geographic channels
- Whether you should have a centralized database for multiple brands
- How to avoid going too far with personalization
- Whether loyalty programs are a worthy investment