E-commerce Expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel Conversion Rates

The E-commerce Toolbox: Expert Perspectives

August 14, 2024

Join Kailin Noivo as he sits down with Nicholas Greatrex, Chief Marketing Officer at TFG Brands London. Together, they explore how to monitor conversion across multiple brand and geographic channels, the happy medium of personalized experiences, and whether loyalty programs are worthwhile.

In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore

How to monitor conversion across multiple brand and geographic channels
Whether you should have a centralized database for multiple brands
How to avoid going too far with personalization
Whether loyalty programs are a worthy investment

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