AI is exposing the operational gaps retailers have ignored for years

Kailin Noivo sits down with Mena Wouters, a seasoned ecommerce operator and growth leader with experience across enterprise retailers and global brands, to unpack why foundational ecommerce health matters more than cutting-edge tools. Drawing on 15+ years of experience owning digital merchandising, operations, and commercial performance across DTC, marketplaces, and retailer.com environments, Mena explains that inventory accuracy, content quality, pricing alignment, and cross-functional ownership are what determine whether AI becomes a growth lever or a chaos multiplier.

AI is changing how customers discover and buy products. But for most ecommerce organizations, the real risk isn’t missing out on AI - it’s using AI to scale problems that already exist.

She explains why product detail pages are no longer where discovery happens, how agentic search and AI-driven channels are shifting the role of ecommerce content, and why most brands are structurally unprepared for this shift.

This episode is a practical blueprint for directors, managers, and ecommerce leaders trying to understand how to prepare their organizations for AI not by buying tools, but by fixing foundations.

What You’ll Learn

Why AI amplifies existing operational problems instead of fixing them
How to audit inventory, content, and fulfillment readiness for agentic commerce
Why PDPs are now bottom-funnel validation, not discovery tools
How agentic search changes content strategy and product data requirements
Why stacked AI and transaction fees threaten retailer margins
What realistic AI ROI looks like versus overhyped “magic employee” claims
How cross-functional ecommerce accountability prevents misalignment and lost conversion
Why foundational discipline is the real competitive advantage in 2026

Want to uncover hidden friction and convert more revenue? Click https://bit.ly/4rWpnTO to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.