Operating six in house websites for a parent company like Perry Ellis International presents specific challenges in streamlining technology. Debra Sabourin describes the necessity of building systems that are not brittle and can handle rapid changes without heavy lead times. The conversation covers the internal program that turns employees into subject matter experts on AI to improve efficiency across the business.

It also highlights the critical need for human verification when using AI for data analysis to prevent hallucinations. Debra provides insights into automating recurring administrative tasks so that teams can focus on strategic growth rather than manual copy and paste work. The episode concludes with a look at how SEO is changing because of LLMs and the impact that AI search summaries are having on direct site traffic.


Debra Sabourin is the Director of Ecommerce Operations at Perry Ellis International, where she manages the digital presence for a wide range of apparel brands. With over fifteen years of experience in the brand space, she focuses on creative problem solving and building flexible systems for lean teams. Her current work involves spearheading AI adoption initiatives to improve operational leverage and analyze complex business datasets.

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