Turning store experiences into digital revenue: Lessons from Eataly
March 25, 2026
Lauren Lavey, former VP of Digital Strategy and Omnichannel at Eataly North America, shares how brands built on physical experiences can translate that into ecommerce. She explains why digital fundamentals like speed and navigation are non-negotiable, how gifting shaped Eataly’s D2C strategy, and how digital can extend customer relationships far beyond a store visit. The conversation explores the operational, experiential, and strategic layers required to build a true omnichannel business.
Lauren Lavey, former VP of Digital Strategy and Omnichannel at Eataly North America, shares how brands built on physical experiences can translate that into ecommerce. She explains why digital fundamentals like speed and navigation are non-negotiable, how gifting shaped Eataly’s D2C strategy, and how digital can extend customer relationships far beyond a store visit. The conversation explores the operational, experiential, and strategic layers required to build a true omnichannel business.
What You’ll Learn
- Why digital fundamentals matter more than brand storytelling in ecommerce
- How physical retail experiences translate differently online
- Why gifting can shape an entire ecommerce strategy
- How to extend customer relationships beyond in-store visits
- The role of customer feedback in improving digital journeys
- Why global tech standardization must balance local execution
- How AI supports ecommerce operations without replacing human oversight
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