E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
May 15, 2024
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose. Together, they explore how the luxury fashion brand maintains competitive advantage in the current fashion market, measure the right KPIs, personalize experiences, and leverage social commerce and influencer marketing.
In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss:
- Maintaining competitiveness in a market filled with promotions and discounts
- How to measure the right KPIs
- Using first-party data to personalize experiences
- How Canada Goose is leveraging social commerce and influencer marketing