E-commerce Expert Susie Benson of Fitbit: Balancing Data Capture and Privacy Legislations

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Susie Benson, Head of eCommerce EMEA at Fitbit. Together, they delve into the intricate balance of capturing quality user data and optimizing your offerings while complying with privacy legislation.

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Susie Benson, Head of eCommerce EMEA at Fitbit, to discuss:

Susie’s journey from banking to eCommerce
How to approach data capture
Balancing data capture with privacy legislation
The importance of simplicity to eCommerce

Susie Benson is the driving force behind Fitbit’s eCommerce strategy across the EMEA region. As the Head of eCommerce EMEA at Fitbit, now part of Google, Susie is revolutionizing digital retail in the wellness and technology sector. Before joining Fitbit, Susie was the Digital Commerce Manager at Three Ireland, winning the Best Digital Campaign 2018 at Retail Excellence Ireland.

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