How Mejuri Balances Tech Innovation and Business Impact with Rohit Nathany
April 23, 2025
We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany, Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce.
Rohit dives into how his team transitioned from a custom tech stack to Shopify, launched a loyalty-driven mobile app, and built a high-performing internal tech culture that fuels fast, focused innovation.
Whether you missed it the first time or just want a fresh take, tune in for sharp insights on balancing speed, scale, and strategy in modern ecommerce.
We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany, Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce.
Rohit dives into how his team transitioned from a custom tech stack to Shopify, launched a loyalty-driven mobile app, and built a high-performing internal tech culture that fuels fast, focused innovation.
Whether you missed it the first time or just want a fresh take, tune in for sharp insights on balancing speed, scale, and strategy in modern ecommerce.
What You’ll Learn
- How to replatform without stalling your team or innovation
- Why internal tech culture matters more than tech stack
- Rohit’s 30% rule for proactive tech debt management
- How Mejuri uses data to justify mobile and loyalty investments
- The logic behind custom vs. out-of-the-box ecommerce features
- Why speed, flexibility, and scalability must align with customer value