E-commerce Expert Jeff Hanson: Enhancing Customer Experience through Omni Channel Retail
October 23, 2024
In this episode of the E-commerce Toolbox: Expert Perspectives podcast, host Kailin Noivo interviews Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a prominent Omni Channel retailer. Jeff, who has an extensive background in retail and digital strategy, shares insights from his 11 years at Floor and Decor, discussing his journey from graphic design to leading e-commerce initiatives. He elaborates on the multifaceted responsibilities of his role, emphasizing the importance of cross-departmental collaboration to ensure a unified customer experience across channels. Tune in to explore how Floor and Decor is addressing the challenges of modern retail and striving for seamless integration between online and in-store interactions.
In this episode, Kailin Noivo sits down with Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a leading Omni Channel retailer. They delve into:
- Jeff's unique journey from graphic design to leading e-commerce strategies at Floor and Decor
- The critical role of aligning e-commerce with in-store experiences for a seamless customer journey
- Strategies for leveraging data to understand customer behavior and improve service delivery
- The impact of evolving customer expectations on retail, especially post-COVID
- Innovative practices like "My Order Pay Online" and their approach to integrating customer care with e-commerce
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