E-commerce Expert Nate Kennedy of Horizon Hobby: How to Balance Customer Loyalty and Acquisition
February 21, 2024
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Nate Kennedy, VP of Customer Experience at Horizon Hobby. Together, they explore how insightful eCommerce analytics are, why loyalty programs are a worthy investment, and whether it’s worth spending your way into a market.
In this episode, Kailin Noivo is joined by Nate Kennedy, VP of Customer Experience at Horizon Hobby, to discuss:
- How eCommerce brands are benefiting from increased insights into their customers
- How to balance customer loyalty and acquisition
- Whether it’s possible to spend your way into an experience-based market