Lessons from Ribble Cycles on fixing bugs, improving speed, and optimizing journeys
March 18, 2026
Matthew Lawson, CDO at Ribble Cycles shares how his team approached ecommerce performance over several years. He explains how identifying hidden technical issues led to measurable gains in conversion. This systematically improved site speed to reach industry leading performance. Journey insights helped improve key landing pages during high traffic periods. The conversation explores how ecommerce teams can build the right operational foundation before layering on experimentation, personalization, and segmentation.
Matthew Lawson, CDO at Ribble Cycles shares how his team approached ecommerce performance over several years. He explains how identifying hidden technical issues led to measurable gains in conversion. This systematically improved site speed to reach industry leading performance. Journey insights helped improve key landing pages during high traffic periods. The conversation explores how ecommerce teams can build the right operational foundation before layering on experimentation, personalization, and segmentation.
What You’ll Learn:
- Why many ecommerce teams begin with bug detection before focusing on performance optimization
- How identifying hidden technical issues can quicken conversion improvements
- Systematically improving site speed across page types and features
- How metrics like Largest Contentful Paint and Time to First Byte influence performance goals
- Why journey analysis becomes critical during key trading periods
- How heat maps, scroll reach, and click paths reveal friction in landing page experiences
- Why ecommerce teams need strong operational foundations before scaling experimentation and segmentation
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