E-commerce Expert Taylor Becker of Polar Electro Oy: Sales is a Symptom, Track Other Metrics

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach. Together, they discuss how to transition a company from a traditional sales mindset to an eCommerce mindset, why customer experience is so important, and how challenging the misconceptions around eCommerce are for leaders in the space.

In this episode, Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach to discuss:

The key to transitioning from traditional sales to eCommerce
The importance of customer experience in the modern eCommerce landscape
KPIs for the success of an eCommerce transformation
Why awareness of eCommerce is a critical challenge facing leaders in the space

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