The eCommerce Toolbox: Expert Perspectives
eCommerce Expert Taylor Becker of Polar Electro Oy: Sales is a Symptom, Track Other Metrics
February 7, 2024
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach. Together, they discuss how to transition a company from a traditional sales mindset to an eCommerce mindset, why customer experience is so important, and how challenging the misconceptions around eCommerce are for leaders in the space.
In this episode, Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach to discuss:


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