E-commerce Expert Ryan Finley: Why Collaboration and Good Product Data is Key to Robust Site Search
June 19, 2024
Join Kailin Noivo as he welcomes Ryan Finley, an E-commerce Search Specialist, in this episode of the Ecommerce Toolbox podcast. Ryan shares his career journey and expertise in search, discussing the importance of collaboration, good product data, and leveraging data in search and analytics. Discover the challenges and complexities of managing search for major websites, as well as the potential of AI in search. This insightful conversation is a must-listen for anyone interested in e-commerce search.
In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss
- Why collaboration is key for Search departments, particularly with Merchandising
- Why education is a crucial part of the role of a professional operator in Search
- When should a business take the leap to create a dedicated Search team
- The limitations of AI in understanding customers’ real intent
- The challenges of shifting data analytics platforms
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