E-commerce Expert P.J. Worsfold: How to Personalize eCommerce Experiences in 2024
December 20, 2023
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, Livestock Canada, and size? Canada. Together, they delve into the digital transformation shifts P.J. has witnessed firsthand, the importance and potential impact of personalization measures, and AI’s future impact on the eCommerce industry.
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, Livestock Canada, and size? Canada, to discuss:
- The shift in consumer attitudes towards buying online
- The different personalization measures eCommerce brands can take
- How AI will change search functions for the better
- The constant challenge of attribution
P.J. Worsfold is the driving force behind some of Canada’s most successful online shoe retailers, including JD Sports Canada, Livestock Canada, and size? Canada. He is an expert in combining technology with business strategy to drive sales, making an innovative approach to eCommerce. He also acts as an eCommerce Consultant to the fashion industry, seeing eCommerce as more than selling; it’s about giving access to a brand.
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