E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z
June 26, 2024
Join Kailin Noivo as he sits down with Ghiwa Salhani, E-commerce Supervisor at Fendi. Together, they explore the global luxury fashion brand’s approach to e-commerce, specifically focusing on their Gen Z and Middle Eastern markets. Discover how to trend on TikTok and entice the younger generation while using added incentives and in-store experiences to move the older generations online.
In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore
- Marketing luxury brands to Gen Z
- How to personalize experiences for Gen Z customers
- Driving conversions and merchandising with AI
- The state of e-commerce in the Middle East
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