E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies
April 17, 2024
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing. Together, they explore the evolution of e-commerce, highlighting how COVID-19 and AI have fast-tracked its evolution and shifted strategies towards being mobile-first, as well as how to drive conversion and balance profitability with competitive pricing.
In this episode, Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing, to discuss:
- How AI is fast-tracking the evolution of e-commerce
- Why reducing the number of clicks it takes to make a purchase will improve conversion rates
- How to approach mobile-first strategies
- Balancing competitive pricing and profitability margins