E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies

The E-commerce Toolbox: Expert Perspectives

April 17, 2024

In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing. Together, they explore the evolution of e-commerce, highlighting how COVID-19 and AI have fast-tracked its evolution and shifted strategies towards being mobile-first, as well as how to drive conversion and balance profitability with competitive pricing.

In this episode, Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing, to discuss:

How AI is fast-tracking the evolution of e-commerce
Why reducing the number of clicks it takes to make a purchase will improve conversion rates
How to approach mobile-first strategies
Balancing competitive pricing and profitability margins

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