E-commerce Expert Michael Affronti of Salesforce: How SFCC Has Evolved to Meet Consumer Demand

The Ecommerce Toolbox: Expert Perspectives

July 10, 2024

Join Kailin Noivo as he sits down with Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce. Together, they explore the strategic vision and offerings of Salesforce Commerce Cloud, highlighting the platform’s evolution through COVID-19 and the influx of AI as well as its flexibility to meet changing consumer demands.

In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to explore

How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic
The expansion of SFCC’s target into the mid-market
How SFCC fits into the headless versus composable conversation
How AI is intersecting with retail

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