The agentic future of grocery: Preparing the digital shelf so that machines can find products at Nestle
August 5, 2026
Success in the next era of retail requires a transition from human-readable marketing to machine-readable data. Gloria DeCoste shares how Nestlé prepares for the arrival of AI agents by focusing on structured product attributes and repeatable consumer behavior.
The landscape of digital commerce is moving toward autonomous systems that view products as data points rather than brand stories. Gloria DeCoste joins the show to explain how Nestlé manages a massive portfolio by focusing on data synchronization and the five building blocks of modern ecommerce.
The conversation outlines why household staples like coffee and toilet paper are the first battleground for agentic transactions. Gloria provides a timeline for the adoption of these tools and explains why brands must prioritize mass consumer utility over technological hype to maintain visibility.
Gloria DeCoste is the former Director of Ecommerce at Nestlé with 17 years of experience in brand management and digital strategy. She has spent over a decade leading teams across iconic brands like Coffee Mate, Starbucks at Home, and Purina to win on digital shelves at Amazon and Walmart. Her work focuses on the synchronization of technology and data to prepare for the rise of agentic commerce.
What you will learn:
The conversation outlines why household staples like coffee and toilet paper are the first battleground for agentic transactions. Gloria provides a timeline for the adoption of these tools and explains why brands must prioritize mass consumer utility over technological hype to maintain visibility.
Gloria DeCoste is the former Director of Ecommerce at Nestlé with 17 years of experience in brand management and digital strategy. She has spent over a decade leading teams across iconic brands like Coffee Mate, Starbucks at Home, and Purina to win on digital shelves at Amazon and Walmart. Her work focuses on the synchronization of technology and data to prepare for the rise of agentic commerce.
What you will learn:
- How machine-readable data replaces traditional storefront visibility
- The reason repeatable purchases are leading the first wave of autonomous transactions
- Ways to evaluate new technological capabilities based on consumer utility
- The five essential components for staying competitive in agentic commerce
- How to manage a content supply chain across thousands of products and retailers
- The impact of structured attributes on brand discovery by AI agents
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