Smart lighting revolution: How Jasco achieved 8x ROAS in premium markets

Today, we’re diving into how brands can win in crowded, commoditized categories - even on Amazon’s toughest battlegrounds. Jeff Cato shares how he’s helped national brands, private labels, and DTC players stand out where price wars usually dominate. From uncovering real consumer insights to balancing speed with brand longevity, Jeff lays out a clear path for sustainable, profitable growth.

Today, we’re diving into how brands can win in crowded, commoditized categories - even on Amazon’s toughest battlegrounds.

Jeff Cato shares how he’s helped national brands, private labels, and DTC players stand out where price wars usually dominate. From uncovering real consumer insights to balancing speed with brand longevity, Jeff lays out a clear path for sustainable, profitable growth.

Tune in to learn how disciplined channel management and customer-focused strategies can create sustainable growth in competitive categories.

What You’ll Learn

How to differentiate branded products in commoditized categories through national brand licensing and private label strategies
The strategic approach to managing channel conflict between club stores, DTC, and marketplaces through product differentiation
Why product specification variation is crucial for maintaining healthy margins across different retail channels
How to leverage marketplace platforms like Amazon while protecting brand value and managing margin pressure
The framework for using consumer insights tools to drive product development and marketing decisions
How to establish ROI thresholds for new products based on volume requirements and margin considerations
Why strategic SKU management is essential for maintaining profitability in lower-margin product categories
The approach to setting advertising ROAS targets based on product price points and margin structures

👉 Watch the full episode here: https://www.noibu.com/blog/podcast/noibu-podcast-jeff-cato-jasco-brand-strategy-ecommerce

Want to uncover hidden friction and convert more revenue? Click https://bit.ly/3KXUNsF to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.