E-commerce Expert Christopher Cowger of Dell: Balancing Hyper-Personalization with Customer Trust
May 1, 2024
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity.
In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss:
- Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
- How generative AI is taking e-commerce into a new paradigm
- The ways generative AI can be utilized to connect the front and back end of Dell’s operations
- Balancing the line between personalization and building brand identity