E-commerce Expert Matthew Lawson of Ribble Cycles: Balancing Tradition and Innovation in eCommerce
August 9, 2023
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles, to unveil his strategies on how legacy brands can effectively drive digital performance, the importance of staying true to your brand's core values, and top trends that can help you deliver sustainably to your KPIs.
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles.
Join them as they:
- Explain how a legacy brand can drive growth in the digital era
- Talk about striking the right balance between in-house teams versus agencies
- Explore top trends that can help you deliver sustainably to your KPIs
- Shine a light on Matthew’s mantra of achieving digital success
- Highlight the number one thing eCommerce brands should stop doing
- And more!
Matthew has extensive experience in eCommerce, having worked for 16 years in various senior roles at A.O.com and LoveHolidays.com. He has also provided consulting services for start-ups, SaaS, and agency businesses. Matthew's passion is to disrupt, innovate, engage, and drive growth and profitability. As the CDO of Ribble Cycles, he has played a key role in designing and transforming the company's eCommerce and omnichannel strategy, which has won awards and future-proofed the business's retail legacy as one of the oldest bike brands in the world.
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