E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce

The E-commerce Toolbox: Expert Perspectives

June 5, 2024

Join Kailin Noivo as he interviews Owen Spencer, the Director of Digital Experience at Fox Racing, in this engaging podcast episode. They discuss Owen's career journey, data-driven decision-making, balancing user feedback and data, and the exciting future of e-commerce web design. Gain valuable insights from Owen's experiences and learn how to create authentic, personalized digital experiences. Don't miss out on this informative and inspiring conversation!

In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on:

Data driven versus data informed approaches
How to keep the human element at the center of decision making
Smoothing friction between marketing and e-commerce KPIs
The upsides and pitfalls of comparing yourself to your competitors

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The E-commerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so