E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce
June 5, 2024
Join Kailin Noivo as he interviews Owen Spencer, the Director of Digital Experience at Fox Racing, in this engaging podcast episode. They discuss Owen's career journey, data-driven decision-making, balancing user feedback and data, and the exciting future of e-commerce web design. Gain valuable insights from Owen's experiences and learn how to create authentic, personalized digital experiences. Don't miss out on this informative and inspiring conversation!
In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on:
- Data driven versus data informed approaches
- How to keep the human element at the center of decision making
- Smoothing friction between marketing and e-commerce KPIs
- The upsides and pitfalls of comparing yourself to your competitors